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Work in detail

Norfolk Fire Service

Norfolk Fire Service, dedicated to protecting the communities of Norfolk, UK, approached us with a mission to enhance their fleet's visibility and ensure their fire stations commanded attention. The objective was to outfit their fleet of emergency response vehicles with high-impact graphics and to revamp the signage at key fire stations, reinforcing their presence and commitment to public safety.

The primary challenge was to create designs that were not only visually striking but also aligned with the Norfolk Fire Service’s values and operational needs. The van graphics needed to be instantly recognisable, communicating authority and readiness while maintaining consistency across a diverse fleet of vehicles. The station signage had to be both functional and prominent, ensuring clear visibility day and night.

At G Sign, our purpose is to empower organisations with visual identities that stand out and resonate. We worked closely with Norfolk Fire Service to understand their requirements and to develop a cohesive branding strategy that would be both impactful and respectful of the service’s heritage.

Design Development

Truck & Van Graphics: Our design team crafted a series of concepts that incorporated the Norfolk Fire Service’s emblem, distinctive colour schemes, and reflective elements to ensure high visibility in all lighting conditions. The designs were tailored to the specific dimensions of each vehicle type in their fleet, from fire engines to smaller support vehicles.

  

Material Selection

We used durable, reflective vinyl for the vehicle graphics, ensuring they met safety standards while maintaining vibrant colours over time. For the station signage, we selected weather-resistant materials with long-lasting finishes, capable of withstanding Norfolk’s varied weather conditions.

Installation

Our expert technicians applied the truck and van graphics with precision, ensuring that each vehicle displayed a consistent and professional appearance. The reflective elements were carefully aligned to optimise visibility during night-time operations.

The results were immediate and impactful. The Norfolk Fire Service’s fleet now stands out on the roads, with vehicles that are not only easily recognizable but also exude professionalism and readiness. 

- Increased public recognition of Norfolk Fire Service vehicles, contributing to quicker identification in emergencies.

- A stronger visual presence of fire stations within the community, reinforcing the service’s role as a cornerstone of public safety.

- Positive feedback from both the service members and the public regarding the modern and authoritative look of the vehicles.

This case study exemplifies our dedication to supporting essential services with high-quality visual solutions. We are honoured to have contributed to their mission of safeguarding the people of Norfolk.

Customer
Norfolk Fire Service
Project Type
The Wrapping Specialists in Norwich
Duration
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